Massive ROI Campaign
Gated premium content meant to engage DevOps partitioners and thought leaders, geared towards top of funnel leads.
My Role
Programs
- Art Direction
- Motion Design
- Digital Design
- Photoshop
- Illustrator
- After Effects
The Challenge
This integrated marketing campaign began with a 26 page written piece of content focusing on top of funnel leads. The goal of the campaign was to simply build brand awareness by creating informative, engaging, and valuable TOFU content that will perform well in SEO.
The concept behind the design was to focus on the “play on words” to illustrate the ROI as a theme using charts, graphs, and KPIs as elements within the design layout to incorporate with our new branding.
Assets created include:
- Creative Assets for Organic Social Campaign
- Motion Graphics Assets for Paid Google Ads and 6Sense Campaign
- Ebook design
- Landing page Design
- Email Header for Email Campaign
“Have no fear in perfection, you’ll never reach it.”
— Salvador Dali
Scope of Work
This entire campaign spanned about 3 months. Countless edits to the content to make sure alignment with messaging.
New brand styleguide including icons, colors, hexagons and typography were used in the creation of the ebook. View ebook below or download here.
Please wait while flipbook is loading. For more related info, FAQs and issues please refer to DearFlip WordPress Flipbook Plugin Help documentation.
Scope of Work
For the organic social and paid campaign, I designed 3 unique layouts for each message.
This concept was designed in a way that would extend to a motion graphics template. Each asset was exported out as ready-to-use vector file, for creation of a customizable template in After Effects, to create impressive animated elements.
