Devoxx France Event
Creative lead in the design of assets for CloudBees annual attendance of sponsored global event, Devoxx France.
My Role
Programs
- Art Direction
- Print Design
- Digital Design
- Lightroom Pro
- Photoshop
- Illustrator
The Challenge
The goal was to promote CloudBees attendance at Devoxx France 2023, an annual technology conference organized by developers for developers around the world. The challenge was how do we standout from other competitors attending Devoxx France.
The idea behind the concept was the use Devoxx France event design assets to leverage our existing branding. The use of brand elements, colors, and contrast played a huge part in the development of the creative.
Assets created include:
- Creative Assets for Organic Social Campaign
- Booth Design
- Hostess Desk Design
- On-site Animation POD
- Email Header and Email Signature for Email Campaign
“Design is intelligence made visible.”
— Alina Wheeler
Scope of Work
Thorough research of past Devoxx France paid and organic campaigns, and booth designs were completed to help improve campaign goals. Benchmarking of several key competitors within our industry to help align strategically.
This study allowed me to create a dynamic series that utilizes our brand elements to convey the intended message, create consistency in our illustrations and headline lockups, and create design treatments that extend our brand over time.
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