G2 Evergreen Campaign

Evergreen campaign meant to drive customer success initiatives and promote CloudBees as a leading software delivery and DevOps provider.

My Role
Programs
  • Creative Direction
  • Motion Design
  • Digital Design
  • Photoshop
  • Illustrator
  • After Effects

The Challenge

This evergreen marketing initiative was the first of its kind at CloudBees, which proved difficult in getting creative brief notes from key stakeholders involved. The challenge of taking different customer reviews that highlight specific CloudBees product offerings as a superior solution in the DevOps and software delivery industry, and highlighting CloudBees G2 Leader badges.

The concept behind the design was to continue to explore our new brand foundations. The use of brand elements, colors, and contrast played a huge part in the development of the creative.

“Design shapes culture. Culture shapes values. Values determines the future.”
— Robert L. Peters

My Process

This G2 evergreen campaign required varying templates with a play on colors and contrast within the brand foundations. Creating different layouts and achieving the balance between the content and hexagons was key to creating a successful series.

Exploration of the hexagon as branded element, and exploring the varying range in motion was the focus of this design series, as we continued to evolve our brand foundations and illustrations.

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