Forrester Reprints Campaign
Paid and organic social campaign meant to leverage CloudBees partnership with Forrester, and establish them as thought leaders within the DevOps and software delivery industry.
My Role
Programs
- Creative Direction
- Branding System
- Digital Design
- Photoshop
- Illustrator
- Figma
The Challenge
This was our first campaign after a second rebrand, where our new set of illustrations from our new brand foundations would be used. The challenge of showcasing a new design esthetic and stakeholder feedback was crucial to execution of our new brand system.
The concept behind the design was to continue to explore our new brand foundations. The use of brand elements, new colors, and headline lockup played a huge part in the development of the creative.
“Design shapes culture. Culture shapes values. Values determines the future.”
— Robert L. Peters
My Process
Thorough research of past Forrester paid and organic campaigns was done to help improve campaign goals. Benchmarking of several key competitors within our industry to help align strategically with what others are doing online was completed.
This study allowed me to create a dynamic series that utilizes our brand elements to convey the intended message, create consistency in our illustrations and headline lockups, and create design treatments that extend our brand over time.
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